Established in Japan 1947
Mr Tsunemi had a passion for denim, which inspired him to importthem directly from the United States as no denim was manufactured inJapan at that time.Used, worn-out and dirty denim which had to be laundered andmended by hand in order to sell on to his customers.
In 1951 domestically manufactured denim was available for thefirst time in Japan. This product was expensive and of inferiorquality compared to its American counterparts.
Mr Tsumeni was driven to create his own denims, with greatersophistication in fits, washes and quality.From this point on in Edwin denim history, quality,craftsmanship, innovation and integrity have been paramount to theethos and aesthetic for the brand.
In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans.
Utilising the letters D, E, N, I & M (reversing the M creating aW) he created the brand name ‘Edwin’.
By 1963 Edwin had produced the world’s heaviest ringspun denimjean (16oz), featuring the famous three-colour rainbow selvedge, whichis still being used today.
In the 1970’s Edwin were the first company in the world todevelop ‘old wash’ designed to replicate denim which have been wornfrom its rigid, unwashed state traditionally designed for workwear dueto its durability.
In the 1980’s Edwin invented ‘stone washing’ whichrevolutionised the entire denim industry and was a pivotal moment inthe evolution of denim manufacturing, thus influencing, every denimcompany in existence today.
In the 1990’s Edwin created the ‘new vintage’ denim concept,which encompasses the subtle beauty of hand replicating vintage washesfrom archive references pre-dating 1947.
Edwin is an authentic denim brand priding itself on innovationand craftsmanship, utilising exclusive fabrics and fabrication, uniquetechnology, hand wash processes, and continual progression in designand fit.
